Vital Questions That Business Owners Should Have Their Potential Marketers Answer Before Hiring Them
There are so many marketing agencies in the market today and since they offer services of different quality, it is essential to filter through all the noise when looking for the right one to partner with. The selection process for marketers does not however always has to be overwhelming which brings the need for one to have a checklist to guide them throughout. This useful resource outline some of the questions that service seekers should always ask to help them to identify and pick the right marketing agency in the market today as seen below.
Is it possible to approximate the average staff tenure in the agency? One of the most significant challenges that most marketing agencies face today is staff retention bearing in mind that the market average for staff for most of them is about 13 months. Working with a company that invests in staff retention is a great idea as it gives one assurance that they will have the same people on board over a reasonable time span. Making such an inquiry is vital as it helps one to not only compare the retention rates of different companies before choosing the very best in the end.
Can you provide any reviews of the recent list of clients you have worked for? It is vital for anyone in need of marketing services to see whoever the company worked with recently as it gives a solid insight of how perfectly their experience fits into the business model as well as the needs and expectations at hand. While getting the most recent client list from the potential marketing company, the service seeker should be keen to look at several aspects which include the number of clients the agency has been working with over the last one year as well as the amount they have been charging them among many others.
Do you have any references? Hiring a marketing agency is not any different from hiring the other employees in the market today which explains why the service seeker must ask and have some references from the marketer which they can use to get a subjective view of the company in the picture. Any marketing company that thinks it may not have treated its clients right or met their needs satisfactorily will react by an unwillingness to hinder any contact between the past clients and the future ones which should be used as a red flag to either trade carefully or stay away from them completely. It is in the process of discussing what the marketing agency claims with the references that one can then climb online to find them.